Cases

Bedford v The Number (UK) Ltd

Facts

David Bedford broke the 10,000 metres world record in 1973. He had a particular hairstyle with a "zapata" moustache and ran in distinctive sky-blue shorts and red socks. He saw the 118 adverts where the runners looked similar to him. He did not object for a period of 6 months because he thought he had no legal remedy, having been so advised. The Number spent considerable sums in developing their advertisements in the meantime.

Also