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Ajinomoto Sweeteners Europe SAS v Asda Stores Ltd (No 2) (CA)
Held
(1) The single-meaning rule did not apply to malicious falsehood. The rule is anomalous, frequently otiose, and, where not otiose, unjust. It was not right to deny the Claimant a remedy (assuming it could prove falsity and malice) on the basis that although it had been damaged in the eyes of some consumers it had not been injured in the eyes of others.
(2) The second issue did not fall to be decided.