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July 5, 2004

Somerfield censured for radio ad

Category: News

Latest OFCOM Advertising Adjudications


Radio advertisements for the supermarket Somerfield and the Carphone Warehouse have been censured by the advertising watchdog OFCOM in its latest report.


Somerfield was ordered not to re-transmit an advert that used the words “faggots” after OFCOM upheld complaints that it was offensive to gays.


A complaint that a radio advert by Carphone Warehouse was misleading was also upheld.


However, complaints from 209 viewers in relation to a TV condom advert featuring a woman having an orgasm were rejected. The regulator was satisfied that it was suitable for transmission after 9pm.


OFCOM is the new super regulator for the UK communications industries, with responsibilities across television, radio, telecommunications and wireless communications services.


Click here for the full OFCOM report. 


Condom advert okay but not during Coronation Street  – Media Guardian